Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool designed for fast drying in a lightweight, travel-friendly form. The model builds on the company’s earlier Pocket hair dryer and combines high-speed airflow, automatic temperature control and a folding body.
Patrick Wang, business director for Dreame Technology Australia and New Zealand, said consumers are looking for products that fit busy lifestyles without sacrificing performance. He positioned the Pocket Cake as a compact option for everyday styling, travel and use on the go, and said the launch extends Dreame’s presence in beauty and personal care. The company is pitching the device at Australian shoppers alongside the existing Pocket range.
High-speed airflow and heat control
Dreame says the dryer uses a 110,000rpm brushless motor that can generate airflow of up to 70 metres per second, a combination intended to shorten drying times. The NTC temperature-control system monitors temperature 500 times per second and adjusts heat output to maintain a consistent drying temperature while limiting excessive heat exposure, according to the company.
The Pocket Cake also produces 350 million negative ions per cubic centimetre. Dreame describes the ion output as helping to minimise static, reduce flyaways and leave hair looking smoother and more polished after styling, though the announcement gives no independent test data.
Folding form and finishes
The dryer has an 180-degree foldable design that collapses into a phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V, which Dreame says allows it to fit into luggage, handbags or bathroom drawers.
Four finishes draw on macaron colours: Lemon Parfait in bright yellow, Peach Mochi in soft peach-pink, Grape Mousse in soft lavender and Tiramisu in warm brown.
The launch is aimed at consumers who want a single device for routine drying and travel. Dreame’s announcement emphasises the combination of a small body with high airflow, ion output and continuous temperature monitoring, while the folding mechanism is central to the portability claim.
Retail availability
The Pocket Cake is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. Harvey Norman and JB Hi-Fi are due to carry it in stores from mid-November. The recommended retail price is $299, and the package includes a styling nozzle and a storage bag.