Mace Construct will begin trading as Forco in the new year, retiring the Mace name from its construction business. The contractor said the new name is short, impactful and easy to pronounce.
The change follows the separation of Mace Construct and Mace Consult into two separate businesses in March. Under that agreement, Mace Consult retained the Mace brand, leaving the construction arm to establish an identity of its own.
The business will continue to trade as Mace Construct until the new year. It will then move forward as Forco, with a new corporate strategy to be unveiled alongside productivity targets running through to 2030.
Leadership stresses continuity
Mark Reynolds, Executive Chair, said Mace Construct would soon be Forco after 35 years of raising standards and helping to drive the industry forward. He said the new name represents a commitment to being the UK's most forward-thinking contractor, and its most productive by 2030.
Reynolds added that although the name and brand are changing, the qualities that made the business one of the UK's most respected contractors are not: its culture, its values and the people who have underpinned its success. Clients, he said, can expect the same teams, the same commitment to delivery and the same drive to create places and infrastructure that last.
The announcement covers the name and brand change; the company has not set out the content of the new strategy or the specific productivity targets that will accompany the transition.